Team

  • Ory has deep entrepreneurial experience and a passion to protecting the environment. In 2010 he founded Energy Points Inc. focusing on using quantitative metrics for energy, water and climate. Energy Points created a universal metric for fossil fuel consumption, merging scientific rigor with geospatial data and behavior to optimize both simplicity and accuracy. Lux Research acquired the company in the beginning of 2015. In October 2016, Ory left Lux Research to develop Greenometry.

    Prior to Energy Points Ory was the founding CEO of HelioFocus Inc. HelioFocus developed solar thermal solutions for conventional power plants. HelioFocus operated in both Israel and China and was one of the first to raise Chinese investment in an Israeli startup. Ory led the company as CEO from 2007 to 2010 and served on the board of directors until 2015.

    Prior to HelioFocus, Ory was the founding CEO of QuantomiX Inc., which he led as CEO from 2000 to 2006. The company, based on his invention, developed a capsule that allows electron microscopes to image wet samples. QuantomiX was the first to visualize cells and tissues in their native/live state using an electron microscope.  El-Mul Technologies acquired the company in 2006. The QuantomiX capsule is now used by researchers around the world.

    Ory combines passion to environmental activism, science and entrepreneurship. He holds B.Sc. (cum laude) in Physics and Mathematics from Tel Aviv University; M.Sc. (cum laude) and Ph.D. in Physics from the Weizmann Institute of Science, where he received the National Amos De Shalit Physics prize. As a Ph.D. student he founded the Israeli branch of Greenpeace building a clean Mediterranean campaign. He holds worldwide patents and has extensive experience in founding startups based on academic research.   He also serves on the advisory board of the Center of Health and Global Environment at The Harvard School of Public Health, as well as on the board and advisory boards of a number of cleantech startups.                             

  • Throughout his career, Ehud has built and managed R&D engineering groups of various sizes (up to 200), and in multiple cultures. He developed systems used by various verticals including military, telecom carriers, media companies and, most recently, mass market mobile marketing and retail.

    In his role as VP Operations and Professional Service in Quattro Wireless Inc., Ehud contributed to the growth of the company mobile ad platform, leading to its acquisition by Apple Inc. in early 2010.

    After leaving Apple, Ehud co-founded Mowingo Inc., a mobile customer engagement platform, which was used by, among other customers, McDonald’s in the US and other countries. He also co-founded and is serving as Senior VP Engineering in Beaconix Inc., an IoT platform company specializing in cloud connected sensors for retail and industrial uses.

    Ehud holds a B.S. (cum laude) and M.S. (cum laude) in Engineering from Tel-Aviv University. He served as captain in the Israeli army.

  • Seth Sheldon is the principal consultant at Sheldon Data LLC. He previously served as the Environmental Data Lead
    at Lux Research, Inc. As part of the Lux Analytics Services group, he supported research and development of the
    geospatial and resource accounting models underlying the company’s energy and resource analytics. His expertise
    includes environmental informatics, life cycle analysis, macroscale energy system dynamics, natural and artificial
    hydrological systems, geospatial data acquisition and analysis (GIS), geographic visualization, environmental data
    reporting and regulatory compliance, ecosystem impacts of industrial facilities, and physics-based numerical
    modeling.
    His publications present novel methods for understanding, quantifying, and communicating complex
    environmental data, with a particular emphasis on risks to energy and water systems, as well as the ecological and
    human health impacts of those systems. His work has been featured in the Wall Street Journal, The Guardian, the
    Los Angeles Times, Fortune, Fast Company, Greentech Media, E&E News, and Circle of Blue, among others.
    Prior to joining Lux Research in 2015, Dr. Sheldon was a senior scientist at Energy Points, Inc., and earlier was the
    lead water & energy analyst for the non-profit Civil Society Institute. In 2012 he completed his doctoral research
    on modeling Clean Water Act permit compliance by thermoelectric facilities in Massachusetts. He holds a B.S. in
    Earth and Ocean Sciences from Duke University and a Ph.D. in Environmental Science from the University of
    Massachusetts

  • Gidon Eshel, an environmental geophysicist, is a Radcliffe Fellow in earth and planetary science at Harvard. He is best known for his work on quantifying geophysical consequences of food, agriculture and dietary choices.  He is broadly considered an expert on (1)  physics of climate and climate change; (2) development of algebraic tools for dual optimization of health and environmental outcomes; (3) measures of natural and anthropogenic ecosystem stability and resilience; and (4) the impact of agriculture on land–atmosphere interactions and exchanges of gases, energy, radiation, and momentum.

    In addition, in collaboration with colleagues from the Chan School of Public Health at Harvard, Eshel is developing multi-objective metrics of consumer choices. The metrics combine disparate environmental impacts (e.g., greenhouse gas emissions or water and land use) with health outcomes (e.g., cardio- and cerebrovascular diseases or diabetes) in a manner most suitable for using in optimizations designed to improve public health while easing environmental burdens.

    Eshel studied physics and earth sciences at the Technion and Haifa University, Israel, before getting an M.A., M.Phil, and a Ph.D. at Columbia University in mathematical geophysics. Eshel was then a recipient of the prestigious NOAA Climate & Global Change Postdoctoral Fellowship at the Harvard Center for Earth & Planetary Physics, a staff scientist at the Woods Hole Oceanographic Institute, and faculty at the Dept. of Geophysics, the Univ. of Chicago.

     A lifelong avid bicyclist, Eshel lives with his wife and two children in New York’s Hudson Valley, which he fondly describes as “the best place to bike 150 mile/week east of Yosemite”.

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